This Means This, This Means That - A User's Guide to Semiotics by Sean Hall is a text book of sorts that examines the science or philosophy - or potentially the hidden language of visual representation.
Anything and everything that you can see has a visual representation, otherwise you could not see it. The study of Semiotics breaks this theory down into components for a holistic view of, your view.
The book is straightforward but often asks you a question about you and what you feel/think rather than give you an answer. One item can have many meanings to many people. An object when photographed for instance is still that item, but if the picture is skewed, out of focus or even black and white then the meaning can be wholly different.
Interesting introduction to the subject - I think I want to read more on the subject in greater detail.
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